Our mission is to consistently find ways to raise the bar in Canada for oral care by delivering an outstanding patient experience and the best clinical outcomes.
HOW WE AGREE TO
SHOW UP EVERY DAY
OUR CORE VALUES:
In every interaction, we strive to embrace the following core values to deliver a premium experience to our dental patients. These values are hardwired into the DNA of our organization and our people – driving our decision-making and our priorities.
We value and respect differences, experiences, fresh perspectives, and new ideas. We speak up, share our opinions, and tell each other what we think. Respectful candor means actively sharing and actively listening to everyone around us: our team members, our patients, and our suppliers.
Everyone, in every position, everywhere, is accountable to themselves, to each other, and to our patients. In everything we do and in all aspects of our business, we will always hold ourselves and those around us accountable to ensure the highest standards of safety, quality of care, great service, and efficiency.
We don’t just celebrate diversity – we proactively engineer it into our way of doing business. We want our teams, in every office, to reflect the cultural makeup of the communities they serve. Every community we practice in today has a diverse population. We fundamentally believe that we are better equipped to achieve great results when we engage a diversity of backgrounds and perspectives.
We are curious by nature. We challenge the status quo, we challenge assumptions, and we seek continuous improvement – in ourselves and our clinics. We know we are never finished learning and growing and that, as the world evolves, we need to evolve with it to stay relevant and efficient. Through the discovery and assimilation of the best practices, we solve even our most difficult problems together – with curiosity and open minds.
There is no such thing as great, comprehensive oral care being delivered by a dental practice of 1 person. Dentistry is a team sport, and we strive to be the best team in the community. We work as a cohesive unit, appreciating one another’s roles, expertise, and insight as invaluable assets to our ongoing performance and growth. We work together to create and maintain the most efficient and outstanding patient experience and outcomes in our industry.
We earn our patients’ loyalty by putting them first. We deliver a premium patient experience – and continue to earn their loyalty – through every interaction and communication.